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Digitalisation Campaign

The digitalisation campaign is a 20-point programme run by the government of Upper Austria for the digital future of the province. It is coordinated by Business Upper Austria, the Upper Austrian government’s business agency. As a cross-disciplinary issue, digitalisation is also an intrinsic part of the strategic business and research programme Innovatives OÖ 2020. It is relevant for all fields of action and plays a central role in achieving the goals of the strategic programme.

"Digitalisation is a major innovation factor for our economy. It presents all our industries with huge challenges, while at the same time opening up new opportunities for economic development – large and small alike. Attractive framework conditions for people and companies ensure that Upper Austria remains the most dynamic economic region in Austria. Our region has strong digital competencies and resources. Innovative companies, open-minded and dedicated specialists who are keen to stay ahead and make Upper Austria one of the leading digital regions in Europe. With our comprehensive digitalisation campaign we want to make sure that no opportunities are missed in using the digital transformation to make us even stronger as a business location."

Mr Thomas Stelzer Governor of Upper Austria


Dr. Michael Strugl
Deputy Governor of Upper Austria

Current projects of the digitalisation campaign:

With the aid of subsidies, blanket coverage with broadband internet should be a reality even in rural areas by 2022. The broadband office was founded on the initiative of the economy department of the Upper Austrian government, which also supports it. The aim is to provide municipalities and companies with the best possible support with achieving high-speed internet and above all to fully exploit the available funds.

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The Digital Skills Qualification Alliance supports manufacturing companies and companies close to manufacturing with their individual planning and joint implementation of company training courses to promote digital skills. These courses are sponsored by AMS Upper Austria and the economy department of the Austrian government.
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The DESI (Digital Economy and Society Index) is an index developed by the EU and calculated every year to enable comparison of the Member States’ “digital performance” in five dimensions and tracking of developments over time.

For the first time, a DESI is being configured for a region, namely the federal province of Upper Austria, in order to ascertain the current status of progress made in digitalisation in the province compared to Austria as a whole and the Member States of the EU.

Scheduled completion date: Autumn 2017


Mechatronics coupled with increasing digitalisation opens up entirely new possibilities, particularly for additive manufacturing/3D printing. This technology supports the fabrication of prototypes direct from CAD models, thereby considerably reducing the number of stages needed for product development and consequently the development costs, which increases development efficiency.

Besides prototype construction, however, it is the requirements of aeronautics, the automotive industry and tool making that are currently providing new areas of application and research for additive manufacturing, be it with 3D printing technologies for metals or with plastics. The aim is to make this innovative method of production more widely used in Upper Austria’s companies. Ultimately, though, it should also bring forth ideas for new projects because research is being conducted into precisely this field in Upper Austria at both the Johannes Kepler University and the University of Applied Sciences Upper Austria.

In cooperation with R&D institutions and other clusters, the Plastics Cluster has taken up one of the major challenges for its companies: In plastics processing, many different “recipes” for plastic are used, and sometimes recycled material is used too. Because the properties of the materials used change constantly during production, and also during their useful lives, their “behaviour” is difficult to predict. Even complex and thorough simulations often fail to provide usable findings.

For flexible and efficient production despite these shortcomings, digitalisation opens up great opportunities thanks to predictive analytics. These potentials need to be identified and used to develop ideas for projects that aim to increase the digitalisation of production in injection moulding/extrusion, job order production and tool making.